Due to the current Covid-19 situation, DBSOM has resumed work partially. We will become fully operational as per the instructions & guidelines of the regulatory authorities. However, we can be reached at the following numbers in case of any query. 9148181505 , 9449307007.

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PGDM (AIMA) - AICTE APPROVED Course- MARKETING

2 year full time programme in India

KEY FEATURES

Laptop

For Each student

100%

Job Assistance

Experienced

Faculty

ABOUT COURSE

PGDM (AIMA) - (AICTE) approved course - MARKETING at DBSOM is a two year program. This programme allows the students to specialize in Financial Management and exposes them to various avenues in the changing business environment. PGDM at DBSOM is equivalent to an MBA and resonates with prevailing industry standards. The students study the basics of management in the first year and choose their specialization in the second year. The programme includes an industrial visit for the students to have a better understanding of the business environment in the field of Finance and they are also given an opportunity for an international tour for a better international exposure on the global markets. After the completion of this course, students stand a chance to get hired at reputed and leading organizations.

POSSIBLE APPLICATIONS IN EMERGING AREAS

The application of business management skills and competencies have been found to be relevant in various emerging business areas, providing wide spread employment and entrepreneurship opportunities to graduates. The business schools/institutions may offer specially designed electives to strengthen the competencies of the students and help them meet the requirements of various enterprises. We outline these courses as: Infrastructure Management, Tourism and Hospitality Management, Healthcare Management, Social Enterprise Management, Agri-business Management, Educational Institutions Management, Sports Management and Management of Rural Business.

ABOUT DBSOM

  • Ranked 3rd in Outlook-ICARE India MBA Rankings 2020
  • Located at the heart of Bangalore, the Silicon Valley of India
  • State-of-the-art infrastructure
  • Smart classrooms
  • Blended learning programmes
  • Hands-on experience for the students
  • Latest tools and technology-oriented learning
  • MOUs with various international universities such as in Germany, Italy, Japan etc.
  • Foreign language training programme
  • International internship programmes for industry-oriented exposure
  • Placement assistance

ABOUT PROGRAM

The Programme structure for PGDM is divided into two categories - Core Courses and Elective Courses.

Core Courses: Core courses of PGDM provide a basis for the students to choose their specialization depending upon their interests. The courses offers broad multi-disciplined knowledge that can be further explored in depth during the elective phase. The course aims to provide knowledge from the basic level and targets two types of students - freshers and students with prior experience. The core courses provide more than just practical knowledge, case-based lessons and collaborative learning models, and It train students to analyze, decide and lead, rather than merely know, while creating a common student experience that fosters a deep and tenacious community.

Core courses are important for the students since it not only allows them to learn something new and build upon their acquired knowledge, but also allows them to choose career options in a multiple number of industries.

Elective Courses: Elective Courses are aimed at providing a more personified approach to the students. Core Courses build the foundation and prepares them for in-depth exploration during Elective Courses. Elective courses cover at least one of the seven functional areas of business- finance, human resources, organisational behaviour, business analytics, information management, operations management and marketing. The curriculum is progressive in nature and identifies new evolving specializations to concentrate upon.

PROGRAM STRUCTURE

Beginning of Academics Session: May 2020
Duration: Full Time - 2 Years Course
notebook
Semester I
 Management Functions & OB Business Communication Managerial Economics
Introduction to IT Systems Financial & Management Accounting Business Statistics
notebook
Semester II
 Operations Management Human Resource Management Marketing Management
Economics and Social Environment Financial Management Research Methodology
notebook
Semester III
 Advertising & Brand Management Consumer Behaviour International Marketing Management
Marketing of Services Sales and Distribution Management Case Study
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Semester IV
 Business Law & Corporate Governance. Entrepreneurial Management International Business
Strategic Management

Curriculum PGDM Financial Management

  • Program designed by renowned faculty
  • Hands on skills in finance and management
  • High practice relevance combined with academic excellence

ALTERNATIVE STUDY CREDIT ACTIVITIES

Today, there is a need to prepare PGDM students for a VUCA (Volatile, Uncertain, Complex and Ambiguous) world. Business models are being redefined and the Model Curriculum for Management Program (PGDM) blurs the lines between careers, industries and geographical boundaries as they are constantly being redrawn. To stay relevant, PGDM students must go beyond the boundaries of their campus. The future very much rests on how leaders are being prepared, both inside and outside of the classroom. Higher education today is no longer confined to classrooms. The classroom is now less a place for knowledge transmission and more than a platform for development i.e. to apply acquired information to debates and discussions, drive the inquisitiveness as well as develop causal thinking and analytical prowess.

Employers expect graduates to be work-ready from day one and are increasingly focused on applicants’ verifiable skills. Thus, non-classroom, non-traditional sources of learning have a critical role to play. Today, education is about the context and environment for learning and development. Students should be taken outside the walls of the campus to learn at various locations around the city, and the world-in order to put lessons into a larger context. Also, it helps students to develop communication and networking skills to obtain the information they need, and then employ their own analysis, judgment and moral compass to make the right decisions. Business schools are becoming an much more integral part of their surrounding community. Students should work on projects that strengthen local organizations, government, businesses and the society. Engagement is an important aspect of producing management education that is responsible and accountable. To meet the demand for work-ready graduates, experiential learning is an essential curriculum component. Apart from core and elective courses, the following vital programmes (with appropriate credits) engage and empower students by allowing them to discuss, debate and solve real business challenges that are considered as alternatives for the core and elective courses for the PGDM program:

  • Outbound Experiential Learning Programmes
  • Communication Through Theatre Techniques
  • Course of Independent Study
  • MOOC Courses
  • NSE and other similar Certification Programs
  • Social Sensitization Projects
  • Community Development Projects
  • Rural Innovation Projects
  • Consulting Projects
  • Industry or Academic Internships
  • Field/Live Projects
  • Global Virtual Team Project
  • Study Abroad Programme
  • Student Exchange Programs

Through the above activities, students demonstrate their ability to apply learned skills and also push boundaries and propose and explore much needed solutions across disciplines and cultures. Every institute is expected to conduct special workshops, business thought leadership series, resume writing and career development counselling, to improve the personality of students and make them confident to face the employment process.

SALIENT FEATURES

Students would be given a laptop at the beginning of the first year

State-of-the-art classrooms with smart technology infused features

The fee payable is inclusive of all the other statutory payments towards the university.

Courses taught by faculties with International exposure.

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