MBA in Fashion Management is a post graduate course that is relatively new and offered by very few institutions in India. This course helps people aspire for a career in fashion to combine their creative abilities with principles of management to have a fruitful career in the field of fashion.
Without the right management skills and applications it is not possible to sustain for a long time in the fashion industry even though creativity is the main component that is required to pursue a career in fashion designing. During the course of this 2 year degree program of MBA in fashion designing, students have to study the conventional management subjects along with some subjects pertaining to the fashion world such as marketing luxury brands, managing and developing luxury retail, the culture of brands, fashion forecasting and trends ,luxury brand management, business practices etc. Management skills play an integral role these days to manage a diverse group of professionals and to cope up with the ever changing fashion trends.
MBA in Fashion Management is a 2 year degree master’s degree program during the course of which you will study subjects like human resource management, strategic management, marketing and digital marketing management, entrepreneurship and creativity, project management, financial management, business planning, supply chain management, fashion industry and its cultural revolution, economics in fashion and luxury management marketing, menswear, womens wear, kids wear, accessories, jewellery, home, beauty and personal care, naming, branding, shows and events, launching a start-up, project work etc.
Students should have a 3 years bachelor’s degree with a minimum of 50% marks to pursue MBA in fashion design program. Some colleges have their own entrance tests for the candidates after getting through which, they will be granted a seat in the institution to pursue this course. Apart from this, you should also be really creative and have innovative ideas, you should be willing to think out of the box, you should possess good communication skills to interact with future customers and you should have an interest in business management.
As students work their way through MBA in Fashion designing, it is likely that they will be encouraged to travel to some of the most fashionable cities of the world like New York, Paris, Milan and London and even to emerging fashion markets of the world like China and India where luxury fashion brands are establishing themselves and according to fashion experts it is predicted that these emerging markets will become the world’s biggest markets in the future.
Pursuing a MBA in Fashion Management will help an individual to master the following spheres of management in the world of fashion technology. These include fashion entrepreneurship, organizational behaviour, apparel quality control, apparel export management and merchandising, apparel manufacturing, production planning and control, computer applications in fashion industry, business communication, Design marketing interactive strategy, fashion supply chain management, fashion retail management and merchandising, fashion illustration, consumer behaviour in fashion industry and trend forecasting for art and design.
The MBA in fashion design program prepares students for careers in the areas of fashion marketing and merchandising, retail and mall management, retail buying, brand management, product development, global sourcing, management consulting, export merchandising, retail technology, fashion education, supply chain and customer relationship in the sectors of apparel and lifestyle.
Fees for MBA in Fashion Management in India
The total cost for pursuing an MBA or a PG Diploma in Fashion management or MBA in fashion designing varies from institution to institution and can range between Rs.54000 to 10 lakhs per year.
Depending on the company, location and brand, a MBA in fashion design can expect an annual package of 2 lakhs to 5 lakh rupees.
Top Institutes offering fashion management
Some of the top institutes offering MBA or PG diploma in fashion designing or MBA in fashion management comprises of NIFT, Symbiosis Institute of Design, Pune, Amity School of Fashion technology, Vogue institute of fashion technology, Kalinga University etc.
Graduates of MBA in Fashion Designing can work in industries like textile mills, home furnishing companies, technology solution providers, large retailers, design BPOs, Brand marketers, manufacturers, consultancy organizations, e-retailers, International brands and start up firms.
Some of the top recruiters who hire MBA in Fashion Design graduates in India are Spencers, Planet Retail holdings, SAP, Snapdeal, Shoppers Stop, Reliance retail, Zodiac, Zara, Tesco, Puma, Ogilvy & Mather, Raymond, Reebok, Yebhi.com, Welspun, Nike Inc., Nokia, Vishal Mega Mart, Orient clothing, The Home Store, Trident, Wipro, Trent Ltd., Marks &Spencer, Monalisa, Metro cash and carry, Tommy Hilfiger, Lintas, Leo Burnetts etc.
The most popular job roles that are offered to candidates with MBA in Fashion Management are
- Fashion Product manager – A product manager is a person who is responsible for the pricing of the product. He strives to develop the product by doing Market research which is also one of his pivotal tasks. Companies that work on fashion based products like Adidas, Titan, Pantaloons etc have these type of positions.
- Fashion Brand Manager – A Fashion brand manager is responsible for improving the brand value and promoting the brand. He should be able to analyze the market well and devise strategies to take the brand value to the next level. Brand plays an important role in the sale of a product and so is the brand manager. Examples of companies that recruit Fashion brand manager include Pantene, Lotus etc.
- Fashion Market Manager – The success of a company is measured by its marketing strategies. The market manager must understand the mentality of the consumers and come up with innovative marketing strategies that increase the sales of the product. Examples of companies that hire market managers include Garnier, Gucci etc
- Fashion Consultant – Subtle details in the design of a product like its colour can make a major difference in the look of the final product. A Fashion Marketing consultant is someone who has a great sense of fashion and gives fashion suggestions .He plays a great role in increasing sales by helping customers to find a product that suits them well. A fashion consultant is recruited by companies that design products like Forever 21, Reliance Brands etc.